Are you humanising your pet?


Dogs and cats are more than just pets – they’re part of the family, so it makes sense we humanise them from time to time. According to the Choosi Pet Report, there are 74 per cent of you nodding your head in agreeance as you read. So, for those of you who aren’t, scan the signs below to see if you’re secretly personifying your pet without evening knowing it.

74.5 per cent of respondents admit to humanising their pets. (Choosi Pet Report)

How we’re humanising our pets

Australian households are forking out $12.2 billion on pet products and services annually. It’s an increase of 42 per cent from 2013–2016. Aside from food, vet services, and pet insurance; a part of the up spend is also the result of our desire to humanise our pets such as through luxury products and pet-pampering. Some of the luxuries Australians are bestowing on their four-legged friends include:

  • Designer apparel
  • Dog nappies and dog shoes
  • Cat Halloween costumes
  • Swarovski crystal collars
  • Designer cat furniture
  • Puzzle toys for enriched pooch minds
  • Self-cleaning litter trays
  • Pet psychologists
  • Pet-friendly hotels and cafes
  • Spa treatments
  • Canine wedding services!

Pet hotels are even offering luxury accommodation for dogs and cats with climate controlled boarding suites, private courtyards, soothing water features, big screen TVs, and video calls for owners to check in with their furry family members.

The big business of pet pampering

Australia’s pet care market is worth USD $2.2 billion ($2.8 billion AUD), and with one of the highest household rates of pet ownership in the world (around 5.7 million of Australia’s 9.2 million households are home to a pet) its prospects are solid.

One of the fastest value growth sectors in the industry is pet food; with premium treats that spruik quality, natural ingredients and wellness one of the key influences. As our food choices have become more considered, so have the choices we make for our dogs and cats, resulting in a shift towards owners paying more for premium, specialist, and therapeutic pet food.

Just over 50 per cent of pet owners are more likely to buy expensive food brands for their pets than for themselves! (Choosi Pet Report)

Urban development is taking advantage of Australian spending habits when it comes to pets too. According to Robert Pradolin, general manager of residential properties in Victoria for property group Australand, pet-friendly rules and pet facilities are the latest move in high-density development. For example, buyers are being wooed with apartment conveniences such as designer showers for pets, special walkways and pet grooming rooms.

We all agree on one thing

Whether you’re one to pamper your pet or not, the Choosi Pet Report has identified we’re all on the same page when it comes to how we care for our furry family members. An overwhelming majority of respondents agree strongly that pets should be treated with the same love and kindness as other family member. And if there’s a little indulgence here and there – is there anything wrong with that?

Posted: 29 Mar 2018

This is general information only and does not take into account your personal objectives, financial situation or needs. You should consider the relevant PDS available on this website prior to purchasing any product. Choosi offers insurance products from a range of brands but does not compare all products available in the market.


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